Work you can picture using in your own business
Explore selected commercial films, interviews, and nonprofit stories. Start with the category closest to your project, then tell me what you want your audience to understand.
TRADES & INDUSTRIAL BUSINESSES
Since 2022, I’ve worked with Milwaukee Tool to film & edit their new Milwaukee M12 system, a 12-volt cordless power tool platform that uses interchangeable lithium-ion batteries across over 125 tools.
Director & DP: Ryan Abel // Camera Operators: Brett Hammon & Freddy Hernandez // Edit: Brett Hammon
RESTAURANTS & CONSUMER BRANDS
Created for Pret A Manger’s 2023 “Great coffee grounded in great people” campaign, these videos celebrate the people behind every cup.
Director & Cinematographer: Ryan Abel // Edit: Brett Hammon
LOCAL SERVICE BUSINESSES
Created for local Pittsburgh businesses, these videos were designed to drive engagement and attract new customers across their websites and social media channels.
Director, Cinematographer & editor: Brett Hammon
CORPORATE TEAMS
Created for local businesses, these videos supported franchise recruitment and corporate event visibility. The Peace, Love and Little Donuts video helped attract prospective franchise owners, and the IronRoad video highlighted the company’s sponsorship at a live event attended by ~1,000 people.
Director, Cinematographer & editor: Brett Hammon
NON PROFIT VIDEOS & COMMUNITY ORGANIZATIONS
Created for churches and nonprofits across the Pittsburgh area, these videos supported fundraising efforts and served as sermon bumpers. The Young Life video helped raise $1.5 million for the Pittsburgh Metro Young Life Region.
Director, Cinematographer & editor: Brett Hammon
STYLE & CLOTHING BRANDS
Created for the 2023 American Eagle x Young Money campaign, these videos were featured across the brand’s website and social media channels.
Cinematographer: Ryan Abel // Director: Cyndi Pierre // Creative: Savannah Mark // Edit: Brett Hammon
Created for Aerie’s 2022 REAL Role Models campaign, these videos celebrate body positivity and authenticity through partnerships with celebrities who share the brand’s values.
Director & DP: Ryan Abel // Edit: Brett Hammon
Brand and product
Make the value easier to see: A product in use, the people behind a business, or a closer look at a service can give customers something concrete to remember. These projects show different ways a brand can tell its story on screen.
Customer and team
Let people hear from someone who knows: Interviews give customers and employees room to describe an experience in their own words. Supporting footage helps viewers see what that experience looks like.
Nonprofit
Put the mission in human terms: These films introduce the people and work behind an organization. A clear story can help a supporter understand the need, the response, and how to get involved.
See an approach that feels right for your organization?
Send me the example you liked and a little about your goal. We can use that as a starting point for your own project.